Shantu Ellis
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Kids Brain Health Network

Kids Brain Health Network is a registered nonprofit that supports early identification, intervention, and family support for kids with neurodevelopmental disabilities, such as ADHD, autism, Tourette syndrome, and cerebral palsy.

Content & Communications Support

I was contracted throughout Fall, 2021 as a communications consultant during an organizational transition. My main duties were akin to a communications manager. I lead the communications team during the contract period, working towards the organization's 2021 Kids Brain Health Conference, which included:
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  • Providing communications guidance and support for internal teams, contract writers, graphic designers, consultants, and 3rd-party affiliates. 
  • Establishing an effective editorial workflow that considered the organization's digital media channels. 
  • Incorporating the organization's purpose, voice, and goals of raising funds, and promoting initiatives in published communications. ​
  • Fulfilling content and communications requests for updates to the organization's bilingual website. ​
  • Planning and publishing social media campaigns
  • Providing support for email campaigns and UX testing. ​
Tools Used
 WordPress | Google Analytics | MailChimp | Asana | ​Slack | Pheedloop | SurveyMonkey | Zoho

Special event promotion

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On Nov 8 & 9, 2021, the Kids Brain Health Network held its second-annual conference. The communications team was responsible for creating and publishing materials to support the conference, including:​
  • Social media management
  • Website updates
  • Registration, prizing, and engagement campaigns
  • Sponsorship guides & recognition
  • Promotional blog posts
  • Emcee & presenter speeches
  • Announcements & updates
  • Branding & content guidelines

Communications team management

One of my main responsibilities during the contract was to manage projects and relationships with a team of contract specialists.

I provided project management, managerial guidance, decision making, and content planning services to support communications efforts while improving processes and structure. 

LET'S WORK TOGETHER

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Photos by Margaux Claire
NeueSoul Creative (c) 2022
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