Content Management Services
Communications and web strategies are more effective with a plan. Whether you’re trying to increase web traffic to a specific page, develop a more effective content team, or make sense of your web analytics, I can help.
Website Strategy & Structure
Your website is more than a digital calling card. It's an avenue of engagement, optimized to meet the needs of your company.
I use current SEO best practices to help structure your website and meet your goals of increasing sales, attracting new users, and keeping your existing supporters engaged.
Communications Team Management
A cohesive communications team is a beautiful thing to observe. I have over 10 years' experience as a content and communications manager, and I love sharing my experience as teams develop and grow.
If you're having a hard time finding the right person for a full-time role, or you're not sure if an internal communications manager is right for you, let's talk.
Social Media Strategy
Social media has become the preferred communication method for many people. It's a viable lead generator and essential to engaging with prospective clients, customers, and users.
We'll create a sustainable social media strategy that supports your goals and provides purpose for each social media channel.
Storytelling & Blog Strategy
Share the "why" of your organization's mission—the reason you do what you do. A storytelling strategy is engaging, informative, and entertaining, and refocuses the attention towards to the people who benefit from your organization the most.
We'll create engaging blog posts and articles that share your organization's story through engaging and creative narrative.
Email marketing is an effective way to engage with your existing clients, promote key initiatives and updates, and display your voice, tone, style, and branding.
If you already have an existing email marketing tool and some subscribers, GREAT! If not—we'll get there. Either way, I'll help you improve your key metrics—your click, bounce, and open rates—and craft content and messaging that encourage engagement.
Content & Editorial Calendars
Plan ahead, prepare for sales and campaigns, and keep your staff in the know with easy-to-follow content calendars and governing documents created exclusively for you.
I'll help you create and maintain content and editorial calendars that give you at-a-glance awareness of your upcoming priorities, help prepare you for upcoming projects, and forecast budgeting obligations.
Governing documents provide structure and guidance to your communications efforts. This helps with understanding roles and managing periods of transition.
I'll create custom governing documents that encourage consistency and promote confidence, from style guides to workflow strategies and processes documents.